Coffee and Chat with Ms. Kissane 6/18/2012

Problem: How to Maintain Voice and Tone in the Face of Community Generated UGC?

Badge Issuer

• We can't be the Apple store
• Provide extra attention to people who do it well
  • Badge Hall of Fame?
  • Maintain influence by tapping people's laziness--provide them tools and templates that will keep voice & tone consistent
• Provide guidelines for badge creators *in line* as they create them
  • Maybe "Before you hit publish, these are the 5 things you should pay attention to"

Badges that are retired

• Don't gray these out--let people keep them
• Time stamp them or visually mark the "class year" in some way
  • ie a colored ring around the badge to mark when it was issued

Different Types of Badges

• get more accurate about naming: a "project badge" instead of a "skill badge"
• communicate the difference between the different types well
• show users a way to access the story behind the badge logic
• iterate the complexity out of the badge system

What Would a "School of Content Strategy" look like?

• A discipline with 2-3 "tracks"
• Does Content Strategy lend itself to this model?