AGENDA

• Blog
• Newsletter
• Analytics
• Editorial assistance
• For further reading/practice

GOALS

1. Consistent messaging to our audience
2. Engage new readers and users
3. Document our role as thought leaders in this space
4. Encourage us to reflect and deepen our understanding of this domain
5. Track the outcome and success of our engagement
6. Complete & execute our plan

NEWSLETTER AGENDA

• GOAL: spark activity in the community
  • Drive people to courses, to the blog
• Summarization in nature
• 2 weeks---1st and 3rd Tuesday
• Cross post to mailchimp and the blog - get a subscription

BLOG AGENDA

• Calendar--what to hit when
  • Take a look at Bekka's calendar together
• Pay attention to our most active users
  • Interview them - in non-text heavy ways, make it less static
    • SoundCloud, Screenshots from P2PU, other activities on the web
    • Repurpose content wherever possible
  • Feature their activities on the blog
• Stewardship
  • Take Care to Tag
  • Post our blog posts on other's blogs

COMMUNITY CALL 

• Content drive-
  • Commit to a date for a blog post
• Weekly call
  • Analytics from last week
  • Look to who is posting this week
• Ask people to post draft in the blog
  • 48 hour turnaround from VMG & BK
  • Images (with attributions) for every post
  • Properly tagged

Ways to cross-market posts

• MIT: CE's Mechanical MOOC post
  • Also Chronicle of Higher Ed
• DML Research Hub / HASTAC
• Creative Commons
• Harvard School of Ed
• Open Courseware Consortium

ANALYTICS

• Newsletter
  • Send every 2 weeks
• Blog posts
  • Views
  • Comments
  • Shares
• Tweets
  • Retweets
  • Hootsuite provides analytics
  • http://hootsuite.com/
  • http://hootsuite.com/analytics/builder

ACTIVITIES
*Content Drive

• Ask course organizers to post an invite to the content drive
• In particular, ask learners to share their experiences on the blog to give them some status and recognition
• Blogging for P2PU gets you the superblogger badge?

*Ask everyone to create content goals (frame it by asking them what they want their content to do)

• Be featured on HackerNews? / increase signups / badge drive etc

*Content Party

• Secret Santa content party--someone gives you a constraint that you need to write about?
  • You draw a person's name, they give you a constraint

Other content bits

• Create a content calendar and share with P2PU team / integrate School of Open calendar
• Pull search terms from our analytics and think about blog stories around them
• Create our own content marketing course on p2pu.org?
• School of Data--ask them to have a marketing pow-wow on Jan 15

FOR FURTHER READING/PRACTICE

• Treehouse--content marketing: http://teamtreehouse.com/library/business/how-to-start-a-business/marketing-basics
• Marketing strategy: http://teamtreehouse.com/library/business/how-to-start-a-business/marketing-strategy
• http://www.alistapart.com/articles/a-checklist-for-content-work/
• https://dl-web.dropbox.com/get/Public/Content%20Strategy/Kissane%2C%20Elements%20of%20Content%20Strategy/elements-of-content-strategy.pdf?w=0e1e01af