[OVERVIEW - School of Webcraft]
- Project name: School of Webcraft
- Core team: John Britton, Philipp Schmidt, Zuzel Vera, Chloe Varelidi, Jessica Ledbetter - with short-term support from Jamie Curle (Challenge Designer) and Arlton (UX work)
- Project budget for 2011:
- 100k $ (total budget larger, but all other costs focused on OBI)
- Project revenue: 75k (Shuttleworth/P2PU)
- Significant additional in-kind contribution from P2PU
- Approx project start date: Feb 2010
[GOALS FOR 2011]
- August Strategy Meeting
- Focus on narrow scope - Webmaking 101
- Develop and launch a new social learning model that can scale (e.g "challenges" model)
- Clarify Ask and Offer
- February Board Slides - Go from Prototype to Product
- Focus on quality and user experience. Customer satisfaction. Streamline processes for learning and facilitating.
- Platform: Scale up technology & support. New tech lead.
- World-class courses. Partner with MDN and others. Clear value proposition for course facilitators
- Turn leader into peer facilitators. It's the only way to scale. [Update -> No, it isn't]
- Badges. Test assessment, infrastructure and use cases.
[PROGRESS]
- Three big wins
- Boostrapped OBI (provided original thought leadership, promotion)
- Webmaking 101 launched = radically more scalable model for social learning online (users are already starting to design more challenges)
- (Late win) Figured out a team structure that let's us move fast
- Three fails
- Initial lack focus (badges, courses, etc.)
- Ran under-resources for too long - which slowed us down
- Lack of ownership / drive early in the year, but fixed since Aug 2011
- Three opportunities for what's next
- Refine challenges model and push out more advanced content
- Tie into overall Webskills badges plan
- Leverage SoW as model for other learn.mozilla.org initiatives
- Insights and learnings from the past year
- Course model doesn't scale, because needs great facilitators
- The right content didn't exist - we had to start creating great content
- Partnership between P2PU and Mozilla works at the top, but haven't made it work across all levels of the organizations
- What tangible *things* have you created (software, curriculum, etc.)?
- Webmaking 101 Content
- Badges for webdeveloper skills LINK
- Number of courses and study groups
- Developed "challenges" model in Lernanta platform
[NUMBERS AND FACTS]
Estimate the following as best you can:
- Number of contributors (break down by staff, volunteers, partners)
- Staff (currently)
- 5 P2PU staff (or seconded)
- 2 part-time Mozilla staff
- Active volunteers
- 50+ (Course organizers and Mentors)
- Discussion list: John
- Partners
- Project reach
- Users:
- Hundreds of course participants (need to pull from registrations)
- 12k+ interested signups
- Courses / Study groups: John
- Workshop Participants: Hundreds
- Announce List: John
- Projects using code: NA
- What events did you run this year? How many people came to each?
- DML Conference 2011: ~150
- Toronto Meetup: ~20
- NYC Meetup: ~20
- Betaworks Talk: ~50
- SXSW Talk: ~30
- OSBridge Talk: ~40
- Campus Party Mexico Talk: 100+
- Campus Party Colombia Talk: 100+ (reached 4,500 in total)
- Mobility Shifts Workshop: ~30
- Mozilla Festival Barcelona (Ran badge lab): ~50
- Jan Badges Working Group Mtg (July event organized by OBI): ~15
- What partners are you working with? Be specific.
- MDN - Starting to work with MDN on embedding MDN content into challenges
- OWEA - Reached out regarding content development, but approaches too different
- Anyone else?