Goals

• Sign up first batch of webmakers
• Create (low-level) buzz in tech community
• Attract mentors
• Attract people for future challenge design

Blog post

Date:

• Publish on launch date

Distribution:

• P2PU blog
• P2PU community list (and ask to distribute widely)
• DML hub
• hacks.mozilla.org
• Matt Thompson blog -> Mozilla planet
• John Britton blog -> Mozilla planet
• Chloe blog
• Jamie blog
• P2PU Twitter
• CC Twitter (via Jane Park)
• Mozilla Twitter (via Matt/Michelle/Gunner)
• Limited press? 
  • Audrey Waters
  • Anya Kamenetz
• Key people
  • Philipp to send to Seth Godin (invite son)
  • Philipp to send to Joi

[start]

Main focus point -> http://p2pu.org/webcraft

Mozilla and P2PU launch Webmaking 101 

The Mozilla P2PU School of Webcraft today launches Webmaking 101 (beta), an awesome new way of getting started as a web developer on the open web. Tackle a set of developer challenges, work on real projects together with others, get help when you need it, and collect badges for your accomplishments.

Sign-up for the first batch of webmakers is open now. The first six challenges are designed for beginning webmakers, but we will be adding more challenges, including some for more advanced topics over time. And we are looking for experienced developers to get involved as mentors and challenge designers. 

Become a webmaker today

Getting started as a web developer has never been easier and more fun. Tap into a set of challenges designed by Mozilla. Work on your own or with others, and get help from mentors and more experienced developers when you need it. In Webmaking 101you will set up a basic development environment, learn about the fundamental technologies that make the open web work, and build real projects for your first portfolio. 

Ready? Click here to tackle the first challenge -> LINK

Already an experienced developer? We want you too:

We are looking for volunteer mentors, who are willing to give a leg up, a pat on the back, and an encouraging word of support when it's needed. You'll be paired up with a young and starting developer - and we expect you to spend an hour per week on email and regular check ins. Use email, skype, the phone or whatever works for you and your mentee. And in future the more experienced contributors will be able to add their own challenges to School of Webcraft.

Willing to give back to the community? Click here to start mentoring -> LINK

Note: Do we need a write-up of what is expected and how this works or coordinate via email? 

School of Webcraft is a ...... 

[end]


Tweet out to Mentors

Date:

• As soon as possible?

Distribution:

• John to ask all mentors to tweet

"I just registered as a mentor at the Mozilla P2PU School of Webcraft. Join me and help others become Webmakers today. LINK TO REGISTRATION"


Tweet out to participants

Date:

• After launch

Distribution:

• Make part of the sign-up or include in sign-up email.
• Alternatively send separate welcome email from Webmaking 101 team

"I just signed up for the first Webmaking 101 challenge at Mozilla P2PU School of Webcraft. Join me and become a Webmaker today. LINK TO REGISTRATION"