Webcraft Concept and background -> http://pad.p2pu.org/webcraft
== WEBCRAFT ROADMAP / WORKPLAN ==
Goals / Metrics
- Focus on quality / proving the model rather than scale!!!
- Participation:
- Visitors [less important initially, because it probably reflects marketing success rather than success of model]
- Regularity of visits / engagement level
- Engagement:
- Ratio: users who signed up vs. users who joined a challenge vs. users who completed a challenge
- Ratio: users who signed up vs. number of mentors
- Number of challenges completed
- Number of users who completed at least one challenge
- Number of mentors (ratio mentors vs. learners)
- Can we track other forms of assistance / help / support?
- e.g. questions that were answered
- mentors keep "log books"
- Challenge design:
- Establish a collection of webcraft learning content with demonstrable, applicable value and utility. Seed the first set and help the community develop more
- X number of challenges that convey real-world, marketable job skills
- X number of challenges developed by users
- Badges? [PS: yes, although hinges on lots of things outside of SoW]
Workplan
Week of 15 Aug - Done
- Blog post on "what's coming" - challenges, social, badges [John] - done
- Blog post on "challenges" - get community involved in review [Jamie] - moved to next week
- What's the difference between developer challenges and learning challenges?
- [Matt] to send more info/background to John (-> Jamie) - done
- Success metrics - in line with MoFo push for participation metrics [Philipp/ Ryan - done, see above]
19 Aug (Fri): Draft list of web challenges complete - Done
Week of 22 Aug -done
- Revise challenges [Jamie] - continues next week
- Get feedback / community-review of challenges [John/Jamie] - continues next week
- Test challenge scope / design (not tech) with friendly users [Jamie] - pushed to next week
- Peer assists (see below) - [done]
- Blog post on "challenges" - get community involved in review [Jamie] [done]
- UX & Design improvements - continues next week
- Phase 1 -> Home page and sign-up
- Phase 2 -> Challenge (based on "group" feature)
- Changes mapped by Crystal, then sign-off from John, and implemented by Arlton
- New social features design [John] - mock up one task with features [first four tasks next week] - pushed to next week
- Basic design with mock-ups/wireframes/user stories
- Mentors
- Adopt a challenge
- Help on demand
- Community space for webcraft
23 Aug (Tue): Peer assist & feedback on web challenge drafts - [done]
- Get feedback on the challenge model, draft challenges, and webcraft 101 content scope
- two or three slides with background
- feedback on challenges
Week of 29 Aug: Getting ready for pre-launch
Review Timeline with Challenge Design & UX [John w/ Arlton & Jamie]Share internally: UX & design alphaHome-page (SoW) [Arlton]Challenges [Arlton]Draft branding and design for webcraft landing page in place- Detailed plan for additional UX/design work complete
First 4 challenges completed for testingShare with "friends" for feedback [Jamie]Blog post on hacks.mozilla.org [Jamie]- Test with users (see below) [Jamie]
Social features design (pushed from last week) [John]- Mentorship plan [John] (pushed from last week)
- Pre-recruitment of mentors
- Have few people complete the first four individual challenges [john] -done
29 Aug (Mon): Badge and assessment integration point ideas (from Erin)
29 Aug (Mon): Peer assist & feedback on Drumbeat call [Done]
- Get feedback on the challenge model, and webcraft 101 content scope
- Is all feedback recorded somewhere?
30 Aug (Tues): Team meeting to discuss plans for the development of the challenges and badge integration
=== Week of 5 Sep (hush hush) pre-launch with friends === done
- Focus on UX and challenges development.
- Pushed back to next week:
- Announcement
- Sign-up as a volunteer mentor
- Get ready for challenges opening soon
- 3-5 high-quality challenges in place (note: might have to have placeholder badge images for this) - [mostly done]
Week of 12 Sep
Questions (PS):
- did we get a blog post on hacks.mozilla.org?
- what feedback did we get from people working through the first challenges?
- Challenge development [Jamie]
- http://pad.p2pu.org/webcraft-challenges
- challenge testing (maybe this is done, but feedback missing in above etherpad)
Share final version with communityMDN (John to share with Stormy)List (Jamie)Individuals: Chris Heilmann, etc.
- Content finalized with conceptual badges integration
- Mentors [John]
- http://pad.p2pu.org/webcraft-mentors
- Need clear communication of ask and sign-up mentors
- Announcement?
- Mentor matching feature
- What's the ask? Basic guidelines for mentors and mentees
- "social contract"
- minimum involvement for mentors?
- mentors are asked to keep a log on mentorship activity
- Sign-up a few "friendly" mentors to help design
- Use those friendly mentors for social marketing / recruitment
- e.g., "I'm Jono Xia from Mozilla -- and I'm a School of Webcraft mentor."
- UX
- Overall: make more social
- Need all features finalized for launch and included in next release [John]
- Challenge home page
- Social features
- Task page
Week of 19 Sep
- Communication / press plan [Philipp]
- Tech - what load do we expect? (can we handle?) - moved to tech etherpad
- Revisions of Content
- UX Revisions
Week of 3 Oct - Finalize for launch
- // We are pushing back launch to following week //
- Challenges 1-7 are live on p2pu.org
- Scope (what's the plan for 8-12?)
- content, structure, style
- so far we've covered basic content and structure
- need to cover more html structure and introduce css
- Badges functionality rolled out
- Mentors
- Need a write up of what is expected
- Overlay for "what does it mean to be a mentor?"
- Finalize UX
- Tasks
- Badges
- Tweet prompt after sign-up for first challenge
- Communications plan
Week of 10 Oct - Launch
- Release 1.5
- First challenges become active (additional challenges will be phased in)
- Front-load support:
- Manually add a few people to each challenge as adopters
- Mentors
- Update copy for p2pu.org/webcraft, remove get-notified button and replace with first sign-up
- Include correct links in communication - include feedback and ping philipp
- MobilityShifts
- Jane & Alex representing P2PU and SoW
Week of 17 Oct - What's next?
Progress since launchNo announcement, but first sign-upsSlow trickly down into othersChallenge Signups (1-7): 20->12->75->3->3->315 interested in, 2 requests for mentors
- Re-scope mentorship to be more about relationship, less about content
- Updates to Challenges
Tasks need a "3 comments in the last week" styleMove SoW Mentorship block to sidebar (data hierarchy problemCheck logic on peers taking a challenge vs completedDiscuss Challenge / Tasks should be a toggle- Reach out to the people who dropped off at challnege 2
- Add tweet prompt
- "these are intro" -- Sign up to for announcemnets of more advanced challenges on homepage in preparation for press
- Follow up with people from metrics tab on challenges
- Ask if they need help, how things are going (blog?)
Check with Jessica and Zuzel to see if the stats are accurate for challenges
- When to push out the blog post / announcements
- Narrative outline of challenges to complete Webmaking 101
- Develop process for creating challenges & badges 8-12 with Jessy/Chloe
- http://pad.p2pu.org/more-challenges
- Ask jessy/chloe to review existing challenges and be sure they include something to do and share
Announce to people who signed up via web form on the sow landing page (moved to after ux update rollout)Mozilla Board SlidesJohn to finish first draft tonight, philipp to review talk in the AM on tuesday
- Festival Preparation
Week of 24 October
- Pushing out UX Changes from last week
- Announce to people who signed up via web form on the sow landing page
- Update challenge no 1 to roll writing and commenting into one task.
- Maybe -> comment on someone else's post and in your comment you include a link to your own post
19 Sep - 24 Oct
- Additional challenges launched over time
- Users are starting to create new challenges
- Focus on learning from user feedback and providing support
5/6 Nov Drumbeat Festival - Showcase and increase participation
14 Nov - 28 Nov: Analyze evidence
- Collect user feedback
- Test interest in income generation opportunities
- Prepare presentation
Social Learning
1 - Match mentors and mentees ("One on one")
- Provide basic instructions to mentors and mentees (describe mentor traits)
- Manual matching to test the model
- Lightweight implementation to learn what works (and then build more complex feature)
2 - Adopt a challenge ("Semi-formal matching learners with people who can help")
- Users can offer to help others with a challenge ("I'm an expert, I can help")
- Learners can post "I am stuck" messages
- Triggers notification to challenge helper(s)
3 - Community help ("Help on demand")
- Community space for discussion, questions, ideas
- Volunteers helping out live chat / channel (IRC/Twitter/other)
- Easy ask for the Mozilla developer community
[4 - "Help on demand" [integrated with 3 - community help]
- Volunteers helping out through IRC / Twitter / other?
- Partly addressed through "adopt a challenge" - but specific to particular area
- Synchronous chat - easy ask for Mozilla community
- See "Army of Awesome" http://support.mozilla.com/en-US/army-of-awesome]
4 - Guest lectures
- One high-profile lecture to kick things off
- Once a month / every other month as profile-raiser, etc.
- Associate with challenge (complete challenge to get in, or do the challenge after you watched the seminar)
- Could ask Chris Heillman [Matt to intro John]
- relevant MDN email forwarded to matt and john (Pippa)
- Also, definitely something for next phase we should push on