Are we a machine or a movement?
Are a we a platform, product or community? 

THE MOVEMENT CATEGORY

This is about inspiring people, spreading the word

• This is where we need people who have a high profile to use as a fundraising tool and/or to run (short) courses
• The Lady Gaga course
• Joi Ito @ MIT
• Clayton Christiansen
• Chris Anderson
• Cory Doctorow
• Goldman Sachs & Occupy Wall Street

• We need to get smarter about raising our profile 
  • We need to start accessing the people will high profiles, who have relationships with the organisations that we have good relationships with
  • Neeru wants a JLo concert
  • Esther Widowlski @ CC
  • Delia will ask Charleze
  • Desmond Tutu loves open education
• Todo: NEERU WILL TAKE THE LEAD ON CREATING A LIST OF 50 PEOPLE, WITH THE HOPE OF GETTING AT LEAST 5 OF THEM

The MACHINE CATEGORY

This is nuts and bolts

We need good metrics to do the marketing, and to know what to do with the results of the marketing once it's happened. 

• A narrative about who and what P2PU is, is very important

Media Requests
Delia is approached by many journalists, wanting to know the same stuff:

• How many people take courses
• where do they come from
• how many finish
• Assessment & accreditation
• Experimentation
• Challenges and courses
• It's all basic metrics stuff, which, once this is set up, Zuzel can provide. 
  • The metrics that go to the board are appropriate to share with media/put on the site
• A media contact person within the organisation would be good to have
• Todo: Delia will talk to the board at the next meeting about being accessible
• Comment (Alan): The most important is NOT metrics, but stories
  • Todo: Part of showcase (Alison)

TASK: to create a press kit containing:

• Metrics
• Talking points
• History of the organisation
• Current staff and board
• Narrative / case studies
• Philipp's Shuttleworth videos

Todo: Bekka will create this page, will make sure that she liases with Zuzel and Arlton about when it goes live. 

Presentations

• Loads of us do presentations
• It would be useful to embed these in the site
  • Make a distinction between raw materials and final presentations
  • Add animations
  • Add these to the press pack and have them in another "presentations" section

Video

• Todo Niels: Do a video of the community (show all the amazing people involved)

Branding

• Chloe volunteers to help with branding

Media

• We need to have a central place to aggregate all the media that is collected on us - at the moment it's in a Diigo page. This has an embeddable widget which we can add to the page.
• Bekka will do this

Marketing

• At the moment, we do very little marketing for the organisation
• Once course cycles start, we will be better able to market individual courses and let people know what is coming up. 
• We need a wikipedia page - if we write it, Delia has a contact who can put it up for us
• Who do we want to reach?
  • Boingboing always crashes us
  • Not anymore ;-)